Our marketing research department provides in-depth quantitative and qualitative analysis at regional and national levels. While we possess the distinct advantage of being able to conduct research on the untapped college market, we are also experienced in conducting research in a variety of other markets. Our capabilities span many multi-faceted functions and our directors are CITI certified to conduct the research. 

Capabilities:
  • Online Surveying
  • Industry Analysis
  • Branding Studies
  • New Product Analysis
  • Web Development Analysis

 

 

Methodologies:
  • Focus Groups
  • In-Depth Interviews
  • Digital and Traditional Surveys
  • Observational Research
  • Eye Tracking Software
  • Card Sorting
  • Usability Examination

 

 

 

 Alex Cameron

Alex Cameron
Marketing Research Director